Guides and insights on GEO and AI Visibility for businesses
When a potential customer asks ChatGPT 'who's the best for X' — does your name come up? Most businesses don't know. Here's how to check, and how to fix it.
GEO (Generative Engine Optimization) is optimizing your business for AI engines like ChatGPT and Perplexity — so they recommend you. What it means, how it differs from SEO, and what to do today.
You've noticed: your competitors get recommended by ChatGPT, Perplexity, and other AI engines — and you barely show up. There are 5 specific reasons, and every one of them is fixable.
Three tools for monitoring AI visibility, three very different price points. A straight comparison: price, features, and what actually fits a solo operator or small team.
Perplexity is one of the fastest-growing AI engines among businesses today. Here's how to make sure it knows about — and recommends — your business.
Why does AI recommend one restaurant and not another? One lawyer and not the other next door? It's not random — and there's a precise explanation.
GEO for organizations differs from GEO for small businesses. Marketing managers and brands face entirely different questions — narrative management, Share of Voice, ROI measurement, and managing information across multiple products.
A patient asking "best dentist near me" gets a direct answer from ChatGPT — not a list of Google results. The complete guide to GEO for dental practices and independent dentists.
It's not a gut feeling. There are clear patterns that determine whether ChatGPT and Perplexity mention your business or your competitor. Here are the 7 rules of GEO, with examples and a self-check.